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The Contraindication Talk: How to Reschedule a Client Without Losing Them
You have about four seconds to decide who you are as a professional. Contraindications aren't a memorization problem — they're a confrontation problem. The seven that ambush you, and the words to say so it doesn't cost you the client.
Lisa Waters
Sep 1816 min read


Before You Pick Up the Blade: Dermaplaning Decisions Estheticians Need to Make
Clients book dermaplaning by name — but knowing how to dermaplane and knowing when to dermaplane are two different skills. What the blade actually removes, when the barrier says no, and why less is often the better treatment.
Lisa Waters
Sep 187 min read


The Consultation Is the Treatment: Why We Ask What We Ask
In 17 years, the thing that separates a good esthetician from a great one has never been the facial — it's the consultation. The questions that keep clients safe, the reasoning behind each one, and why you re-ask every visit.
Lisa Waters
Sep 1713 min read


"But I'm Certified" — The Most Dangerous Sentence in Esthetics
Your certification is not a license — and confusing the two is the fastest way to lose one. What esthetician scope of practice actually means, why there is no single national answer, and how to verify your own state's rules.
Lisa Waters
Sep 1616 min read


"Benefits of Facial Massage You Need to Know"
Facial massage is a luxurious and relaxing way to pamper yourself, but did you know that it also has numerous benefits for your skin and...
Lisa Waters
Apr 20, 20243 min read


"The Benefits of Niacinamide in Skin Care"
Niacinamide, also known as vitamin B3, is a versatile ingredient that has gained popularity in the skincare industry due to its numerous...
Lisa Waters
Apr 20, 20241 min read
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